Blog

Navigating Cultural Moments

A cultural moment can be defined as the tip of the iceberg of deeper underlying movements within our society.  How society, individuals, companies and brands react to these moments is becoming increasingly important.  focused on brands and how their cultural, social and political participation (or lack of participation) can influence consumer perceptions and the benefits … Continue reading Navigating Cultural Moments

Luck is not the answer for business success

As we all count our lucky stars we survived another fun celebration of St. Patrick’s Day, luck is not a reliable source for business success! The word “luck” and the phrases, “lucky duck” or "lucky break" can often be heard when someone is talking about successful people and ideas in the business world. However, as … Continue reading Luck is not the answer for business success

Why Should You Care About Work-Life Balance?

The majority of entrepreneurs say work-life balance is the biggest challenge they face, according to research from NodeSource. This puts it ahead of such headline-grabbers such as tightening talent pools and the online security.   At least initially, almost all small businesses require long hours of work. Owner-managers of small businesses often have a much longer … Continue reading Why Should You Care About Work-Life Balance?